About Priceless Tay
Financial Education That Starts With How You Actually Behave
Your worth isn't defined by your bank account. But your money should reflect your worth. Once you know it, you stop settling in jobs, in relationships, and with money.
- GoBankingRates Top 100 Money Expert
- 1M+ community on TikTok
- On stage at Nasdaq, Forbes and SXSW
As seen in
Our story
Why We Exist
“If I'm studying this and I'm still confused, what about everyone else?”
2017
Switched from pre-med to finance. Nobody taught the basics.
In 2017, a college freshman switched from pre-med to finance. She learned how to value Amazon and Apple. Nobody taught her credit scores, budgeting, or taxes.
6 of 50
States required a personal finance class in high school.
She wasn't the exception. At the time, only 6 of 50 states required a personal finance class in high school, and New York wasn't one of them.
Today it's 30 of 50: 10 states require it now and 20 more are rolling it out (Next Gen Personal Finance, September 2026). See where your state stands
10th
TikTok went viral, months before COVID hit.
So in 2019, from her parents' basement in the Hudson Valley, Taylor Price started posting what she was learning. A blog became YouTube, then TikTok in December 2019. Her 10th TikTok went viral. When COVID hit months later, the questions poured in: stimulus checks, student loans, whether to still invest.
1M+
People now follow along on TikTok.
Priceless Tay was born out of frustration with money advice that was "too complicated, too boring, or talked down to" the people who needed it most.
Speaking
On Stage With Taylor
Keynote
CSU San Bernardino
Keynote for students at the Financial Literacy Center’s annual Financial Literacy Summit on April 14, 2026.
Panel
NASDAQ x Moomoo
Sat on the Moomoo x Nasdaq panel, Unlock Strategic Views, in New York on April 29, 2024.
Company stage
Google x Threadcount
Panelist on What’s a Wallet with Google and Threadcount.
Money Types
Not a Knowledge Problem. A Pattern Problem.
You already know you should budget. You've saved the posts. And you still end up in the same spot every month. That's not a knowledge problem. It's a pattern problem. None of that is a character flaw. It's a Money Type™, and once you know yours, the advice finally fits.
Taylor's Money Type: Spender
Yes, the money coach is a Spender. Every type can build wealth with a system built for it.
Real clients, in their own words
“Now I understand how all of these things should be set up and should be working, and it doesn't have to be complicated.”
Where It's Going
What started as one person's posts is now a platform: coaching, free tools, and training built on Money Type™. The mission hasn't changed. Nobody should have to figure out money alone.
Taylor Price is the founder, creator of the Money Type™ method and the Rich Routine™. Her upcoming book on financial confidence takes it further. Join the book waitlist.
Financial literacy by state
30 states now require a personal finance class to graduate high school.
See where your state stands on the map.
See the mapCommon questions
Priceless Tay is a financial education platform for Gen Z and young adults. It offers the Money Type™ method, the Rich Routine™ Money System, free training, calculators, and coaching so people can build confidence with money.
Money Type™ is Priceless Tay’s framework that sorts people into four patterns: Spender, Saver, Scrambler, and Strategist. It is rooted in how you actually behave with money, not only math. Each type needs different budgeting, saving, and investing habits, so generic advice often fails.
Priceless Tay treats money struggles as pattern problems more often than math problems. Money Type™ helps people see why they repeat certain habits, then the Rich Routine™ and coaching give them a system that fits those patterns.
Taylor Price is writing a book on financial confidence that builds on the Money Type™ framework. Join the book waitlist to hear first when it launches.
Priceless Tay is the platform and brand. Taylor Price is the founder and CEO and the primary educator on camera. Awards and press may name either the platform or Taylor depending on the outlet.
The platform focuses on Gen Z and young adults who were rarely taught how money works in school and who want clear, practical guidance on TikTok, YouTube, and mainstream media.
Coverage includes Good Morning America, Fox News, Fox Business, Fortune, Bloomberg, and The Wall Street Journal. Bankrate named Priceless Tay the Best Financial Activism Account in 2023. GoBankingRates named Taylor Price a Top 100 Money Expert in 2023, 2024, and 2025.
Visit the partnerships page for speaking and brand inquiries, or the press page for the press kit and media contact form. You can also use the contact page for general questions.
